Born in 1961 in Vienna, I moved to Italy in 1968 and graduated in Industrial Design at the European Institute of Design in Milan. I subsequently attended a specialization seminar on "Automobile and industrial vehicle design". However, despite being projected towards automotive design, I chose to work as a graphic operator at a management consulting company in Milan.
The choice to work at a consulting company is not random as it takes the opportunity to deal with issues relating to visual communication, and in particular with the need to use color in correlation with the semantic purposes best suited to communicating certain concepts. In this period the idea of the book “Color Communication” was born (published in 2004 in Italian and English and subsequently published in Germany in German) which represents a work of analysis of the meaning of color from the point of view of the needs related to modern needs of visual communication.
Subsequently, I moved to Turin in 1994, following my passion for automotive design and worked first as a sales technician and subsequently as Project Manager at two companies producing automotive components, in particular lighting products. In this way I had the opportunity to deal not only with aspects related to technology, but also with issues related to design. In particular, I dedicated myself to both, the technical and the stylistic feasibility of car headlights which, by virtue of their incisiveness in defining the style of each car, assume considerable importance on the design processes of a car. Apparently the two professional paths do not have much in common, however if visual communication on the one hand compares it with issues relating to color, the development of an industrial product with a high level of technology compares it with aspects related to the optimal use of artificial light in an extremely complex context such as that of the automotive industry.
After leaving Turin and the automotive sector in 2001, I moved to his native Vienna for 2 years where I collaborated for a company producing lamps and indoor/outdoor lighting systems. After that I decided to focus on the idea of carrying out research on phenomena related to light because although the book Color Communication (pubblished in 2004) dealt with some aspects, the topic is so vast that it requires a long period of study interdisciplinary before it can be somehow formalized in a structured discourse. Since 2003 I work as a freelancer, particularly in the field of visual communication and design.
Art & Design Exhibitions
"Young Industrial Designers" - 1993
Amsterdam (NL)
Syn-Aisthésis
I would like to express a personal point of view at the widespread meaning of art. In its etymological sense, the term art is largely associated with the ability to produce cognitive and technical experiences based on a set of rules. However, in my view, one of the tasks of artistic activity should be to generate and transmit emotions in a contemporary civilization that is now sadly based on self-absorption and financial rhetoric. One of the conditions for attempting an approach to art is essentially the ability to build on one's own emotions and thus give them "existential dignity" and expression.
It is in this spirit that I realized the images in this exhibition, as they reflect emotional states in relation to light frequencies (or colors as infinitesimal parts of light) that come from listening to musical passages. The color thus represents, regardless of any iconic context, the emotional or communicative symbol that transmits emotions that can hardly be transmitted through verbal means. Color is “free” and autonomous to flow without being bound to arbitrary, cultural or codified meanings, in conjunction with the emotional state of that particular moment. The reference to synesthesia arises from the fact that these works represent an intersensory (auditive pictures) exploration that can be attributed to this concept, even if it is partly not a pure synesthesia (synesthesia refers to a pathological condition due to a neuronal hyperconnection). The “vision” of music is individual. In this sense, therefore, returning to the artistic concept, it is a small step towards the search for an expressive way that allows me to express and transmit without contaminations dictated from the outside on my feelings.
Automotive Lighting Project Management
Freelance Design Collaborations
